There are many different ways to map the relative ‘interest’ and ‘influence’ of different stakeholders. This stakeholder mapping helps in understanding the motivations and behaviours of different interests and the scope to promote co-operation between them. This can be particularly fruitful if carried out with a core group of stakeholders early in the research development process and then iteratively to get an even richer picture.
Build on the work done to identify stakeholders to be part of the activity's governance arrangements by brainstorming all the potential stakeholders who will have an interest or involvement in the programme. Then think about the level of influence, interest and impact that could be achieved (in relation to your goals) by building relationships with different stakeholders. Identify the level of engagement required for each one and draw up an engagement/communication action plan.
Some resources to help are attached below. They include:
- guidance from NERC;
- a case study on a Rural Economy and Land Use (Relu) Programme deer/land use management project which focuses on the role that stakeholder analysis and engagement had in the project's success;
- a journal article published in 2004 in Public Management Review.